
AI is taking a front seat, and it's fast becoming one of the main topics of conversation both in the office and when we're out and about. How else would you find an image of a 'unicorn in a shopping centre'?!
There's no point denying its existence - it's here to stay, but how can it help in our day to day tasks without hindering the core values we pride ourselves on?
Generating content that is authentic and creative makes an impact. Our content is original and generated by us, with a handful coming from head offices or stakeholders to share on socials. Artwork is created from scratch by our talented graphic designer, with the odd bit of help from Canva.
We won't be changing that any time soon. The key to AI - we believe - is in the improved efficiency it brings and automating workflows where possible to deliver better results.
Where we can roll out projects in a quicker or more cost-effective way, we will. If we need some inspo, we'll take a look. But when it comes to producing authentic, original content, visuals and copy, these will be individual to each client generated by one of the talented human beings in the Key Lime office!
(...and if you'd like to see just how authentic we are - we will happily send you a photo of the time we had an actual unicorn at an event in a shopping centre 😉)
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