PR IS STORYTELLING
It's talking about your business in a way which brings
positive sentiment and shines a light on your brand.
It's finding creative ways to spark interest in what you offer and securing coverage whether through print, broadcast or digital.
It's creating a buzz around your brand and gaining recognition through awards and accreditations.
It's highlighting your name.
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PR is also there for the bad times - crisis management will be
needed by most companies at some point, and we support our clients in delivering the right responses at the right time to
protect the brand vision you work so hard to curate.
Editorial Coverage
Consumers are known to absorb editorial content from an article or blog with far more trust and enthusiasm than an advert, even though it is aligned or produced by a brand.
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Intrinsically more valuable than traditional advertising (it's broadly measured as 3 times the value of buying the ad space), editorial coverage is an essential part of the marketing mix. Your Valentine edit being included in a magazine Gift Guide or an article online highlighting your free children's event enhances the impact of the rest of your marketing activity. ​
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We produce press releases before and after events, along with issuing news articles - whether it be a new store opening, charity work, changes to the business or a thought leadership piece to position you as a leader in your field. We always look for creative ways to represent your brand to relevant outlets.
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We monitor all media coverage and mentions, to report on coverage achieved and measure metrics such as the value, sentiment and reach.
Choose your influence
An area which brands increasingly seek to explore is influencers. Influencers are individuals who build their own personal brand in order to align with yours, leading to a mutually beneficial partnership to persuade potential customers to buy your products.
Most influencers operate through social media platforms, building up thousands of followers which brands then piggyback on.
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We work with a host of influencers across various clients. The key to using them successfully is to manage the project authentically and is aligned with your brand -
for example using a well-known Mum to promote baby products.
The content needs to be produced in a way which highlights the products in a believable way - a process which needs to be agreed
upon from the outset.
Share Your Marketing Goals with Us...
Key Lime PR & Marketing
Audit House, 151 High Street,
Billericay, CM12 9AB