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THE BRIEF
To activate outdoor space, drive additional footfall and create an attractive destination over the festive period.
THE SOLUTION
A host of fairground rides, side stalls and treats including toasted marshmallows on the open fire pit brought visitors of all ages flocking to Christmas Corner, delivering extra customers to the venues at the leisure park from late November to early January. Launched with Press & Influencer night to drive digital footprint and awareness.
6,500
visitors across the opening
483,000
followers of influencers who attended opening night
1,000+
entries to wristband giveaway competitions on social platforms
29%
increase in users on the website visiting the event page
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