In June 2025, Riverside Shopping Centre, Hemel Hempstead, partnered with Paralympics GB’s Equal Play campaign to promote inclusive sport for disabled children, an initiative believed to be the first of its kind for a UK retail destination. Led by Centre Manager Phil Stiff, inspired by personal experience, the campaign combined ESG principles with community engagement, awarding £1,000 to a local school to fund inclusive PE training and specialist equipment.

Local pupils also designed Equal Play flags, fostering awareness of diversity, accessibility, and inclusion in sport.