Pre-Loved Prom Pop-Up Shop

THE BRIEF

As a team, Key Lime wanted to provide a free prom dress shop experience for families experiencing financial challenges

Transforming a void unit at a client's shopping centre into a

prom shop filled with pre-loved dresses, bags, shoes,

suits and accessories.

Seamstresses made alterations and the Key Lime team

provided one-to-one help to teens from schools across Essex, who selected and tried on their dream prom outfit from over 600 donated items.

74%

of parents said they were worried they wouldn't be able to afford the £831 average cost of going to prom

£100k

estimated retail value of donated items - many unworn and still brand new with tags on

200+

teens from schools across Essex and East London found their dream prom outfit for £0 across 4 days of the shop being open

£63k

saved for local families worrying about finding an average £315 for a prom dress

Key Lime PR & Marketing

Audit House, 151 High Street,

Billericay, CM12 9AB