THE BRIEF
As a team, Key Lime wanted to provide a free prom dress shop experience for families experiencing financial challenges
THE SOLUTION
Transforming a void unit at a client's shopping centre into aprom shop filled with pre-loved dresses, bags, shoes, suits and accessories. Seamstresses made alterations and the Key Lime team provided one-to-one help to teens from schools across Essex, who selected and tried on their dream prom outfit from over 600 donated items.
74%
of parents said they were worried they wouldn't be able to afford the £831 average cost of going to prom
£100k
estimated retail value of donated items - many unworn and still brand new with tags on
200+
teens from schools across Essex and East London found their dream prom outfit for £0 across 4 days of the shop being open
£63k
​saved for local families worrying about finding an average £315 for a prom dress
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Key Lime PR & Marketing
Audit House, 151 High Street,
Billericay,CM12 9AB
01277 600320
