THE BRIEF

Increase regional market share by providing a footfall-driving event which appeals to all ages & reflects the mix of venues at the scheme, which is anchored by a multiplex cinema. 

THE SOLUTION

Partnered with pre-loved fashion micro-influencer, a committed advocate for sustainable style Developed the Charity Shop Challenge, where Amy created themed outfits from The Grove’s charity shops with a budget. Content shared across social media, tagging participating charities and inspiring followers to take part using #GroveCharityShopChallenge.