Winner winner chicken dinner!

At Key Lime, we know how to make an entrance - and so do our clients. Last week, we had the pleasure of turning up the heat with a bold and flavour-packed influencer night to celebrate the grand opening of Wingstop’s newest location at our client's lesiure park.

Tasked with creating a buzzworthy launch that would drive footfall, generate social hype, and introduce the brand to a fresh local audience, our team pulled together a high-impact evening filled with flavour, flair, and fabulous content.

The Brief: Launch Wingstop with maximum impact

The Plan: Bring together the region’s best local influencers, content creators, and local tastemakers for a curated preview night

The Result: A night to remember - and one that hit all the right notes across social with influencers bringing a total 1.4million Insta followers and 4.4million on TikTok.

From concept to execution, we handled everything:

• Hand-picking influencers aligned with the brand’s bold, urban energy

• Coordinating invites, RSVPs, and content briefs

• Creating Insta-ready photo moments

• Curating a tasting experience to showcase the best of Wingstop’s menu

• Delivering real-time social engagement and on-the-night amplification

Guests were treated to signature flavours like Lemon Pepper and Mango Habanero, alongside endless fries and dips, live entertainment, giveaways, and a content-rich environment that had phones snapping from the first bite to the last crumb.

The response? A feed flooded with wing-lovin’ content, 100K+ combined reach in under 48 hours, and an energised local audience ready to queue up from day one.

And a very happy client - Wingstop Marketing Manager Celia emailed us the next day... "A huge thank you to you guys for helping us fill the site with the right people! Never seen so much good content off the back of a pre-opening and support on your social too has been fabulous 😊"

At Key Lime, we don’t just run events, we build brand moments that connect, convert, and create real impact.

Want us to do the same for your brand? Get in touch - let’s make some noise.