Turning a Client’s Vision into a Winning Creative Brief

A great marketing campaign starts with understanding what your client wants—and sometimes, that’s easier said than done. At Key Lime, we specialize in translating client ideas into actionable, creative strategies that deliver results, with a touch of flair and sparkle!

The key to a successful creative brief is listening. Clients may have a broad vision, but it’s our job to ask the right questions and uncover the details that matter most. What are their goals? Who is their target audience? What emotions do they want to evoke? These insights lay the foundation for a winning campaign that ticks all the boxes!

We've been working on an exciting campaign here at Key Lime for a client to showcase the amazing pre-loved stores available at their site, incorporating their needs to showcase womenswear, menswear, kids and home all under one continuous motif that will capture the attention of shoppers. Take a look at what we came up with!

Looking to bring your ideas to life? Let’s craft a creative brief that turns your vision into reality!