Not sure whether TikTok is a useful platform to promote your destination?
We've noticed a lot of questions surrounding the usefulness of TikTok in marketing as of late, and are here to set the story straight!
Our team are always keeping an eye on the social-scape to predict which platforms are set to sky-rocket, and they certainly got it right with this one. Since launching TikTok across the majority of our retail and leisure clients four years ago, we've seen unprecedented attention for our clients with several videos hitting millions of views.
But how does this translate to the 'real world'?
Put yourself on the map - if you're able to ride the algorithms viewers will start to notice the client's name popping up left, right and centre. The power of repetition can be one of the most important ways of getting yourself known.
Shout about your brands - use fun trends to highlight what you can offer your community, and ALWAYS tag your location to encourage that extra footfall too!
Showcase personality - the hottest trend on TikTok right now is to show off the people behind the brand. Get your centre managers, store managers and marketing team involved to make your videos personable and fun!
Still not sure whether TikTok is for you? Give it a try and get on there!
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