The simple answer if we are being 100% honest is no, it's not a need - but choosing to work with one can make your business run smoother and allow it to become more successful.
It’s a bit like saying - do I need a book keeper? Well no, you don’t - you could do it yourself, but the qualities a good book keeper can bring to your business can far outweigh the costs.
You are an expert in what you do, whether it’s a retail offer selling products or a company selling a service - you have developed the skills to run your business. You know what you are doing and hopefully you know the best and most effective way of running it.
Well employing a marketing agency is just like that. We are experts in what we do and become an invaluable resource to our clients. We work with many different clients from big corporate companies to small businesses. Of course, everyone expects a big company to have an agency but small business owners doubt they can afford one and so shy away from working with experts that can really help them grow their business.
Many times we talk to small companies who say that their social media platforms and websites are done as an extra job by a staff member or when someone remembers. They don’t invest the time and money into specialist support, as after all, we all know how to do a Facebook post. That’s great - but did that Facebook post increase sales? Did the post receive engagement from potential customers? Most often the answer is no, or I don’t know.
Working with an agency allows you time to concentrate on your business, it provides breathing space from the quick "get a post up - we haven’t put anything on socials in days!" It can give your company a structured marketing plan, develop who you are and how you get your name out there.
So why not pick up the phone or message us, it can’t hurt to ask us how we can help your business. After all you can always just say no ….
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