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The Beige-ification Of Social Media

If you're anything like us, you've noticed the beige takeover in the past couple of years on social media.


Our team has been debating the love it or hate it of the trend, sparking us to look into the reasons why the trend might be here to stay.


  1. Aesthetic Appeal: Beige is often associated with simplicity, warmth, and a calming aesthetic. Many people find neutral tones visually pleasing and versatile.

  2. Versatility: Beige is a neutral color that pairs well with a wide range of other colors. It can serve as a background or complement other colors in a variety of visual content, making it versatile for social media posts.

  3. Timelessness: Neutral colors tend to be timeless and don't go out of style easily. Beige can provide a classic and enduring look, which might be appealing for individuals or brands aiming for a consistent and enduring online presence.

  4. Minimalism: The minimalist trend, characterized by simplicity and clean design, has influenced various aspects of design, including color choices. Beige aligns well with the principles of minimalism, which can be attractive to those seeking a clean and uncluttered aesthetic.

  5. Accessibility: Neutral colors, including beige, are often considered more accessible as they can be easier on the eyes and provide a clear contrast for text and other content.


Whilst we all love and need a bit of colour in our lives, there's something about beige that we are just absolutely loving!

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