CREATIVE + BRANDING
People buy people – so aligning who you are with what you do is one of the most important steps you will take in business.
Brand and vision can seem like an abstract concept but there are steps you can take to make sure your business reflects exactly who you are. How your website and socials blend with how your business looks to the outside world reflects how you want to be perceived. Phrases like ‘look and feel’ and ‘tone of voice’ – what do they mean and how will they help you grow and win business?
​
We can guide you on the tools you need to bring your brand to life - to be seen as authentic, relatable and ultimately a brand people want to be involved with.
Branding
Brand values, tone of voice, look and feel, Pantone references... all phrases which you will have heard in the process of putting your marketing plan together. Sounds complex but break it down and it's all about the essence of your business and how it looks to your prospective and existing customers.
​
What will your business stand for?
What type of language will you use in your communications?
How do you represent your brand visually?
What colours will you use?
​​
A set of brand guidelines is something every business should have, whatever the size of the company. It brings together everything mentioned above to make sure the way your brand looks and sounds is always consistent.
​
Consistency is key - we work hard to establish and maintain this with our client's brands.
Creative
Creative is your brand, it’s what customers and potential customers see about you. Every image that touches our out there represents you and your company
Nowadays many people say it’s easier to do their own branding and creative with design platforms available, and yes sometimes you can but strong, powerful and effective design very often needs more than Canva
​
At Key Lime, we have in-house graphic design which means we can offer efficient, cost-effective creative solutions for our clients.
From the very start, coming up with a new brand, logo, strapline through to rolling out all the versions needed to use on digital and print platforms, out-of-home advertising and in venue branding.
We also offer radio creative to produce original and engaging adverts and jingles to bring broadcast campaigns to life.
Share Your Marketing Goals with Us...
Key Lime PR & Marketing
Audit House, 151 High Street,
Billericay, CM12 9AB