Why do you need a Marketing plan for a Business Park?

For business parks and hubs, the marketing plan ultimately needs to support the overall goal of facilitating leasing and retention of existing tenants. When we are putting a plan together, we consider the rationale behind it, for the employees and for the business.

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• Does it engage tenants?

• Does it add value to the employee experience?

• Does it support employee wellbeing?

• Does it represent value for money?

• Does it meet ESG objectives?

• Does it enhance the park/hub?

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Work patterns have changed in an unprecedented way in recent years and this also has to be considered, in the acquisition and retention strategies.

We work closely with asset managers and leasing agents to understand the challenges and requirements for incoming tenants and have seen the support provided through marketing directly secure new lettings. 

Communication

Our aim is always to deliver increased engagement and interaction by creating innovative and interesting content which can be used on social media platforms, delivering fun and engaging events and providing multiple touchpoints on and offline for tenants.

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The key is to meet the needs of the tenants when it comes to communication and marketing activity. Events such as quiz nights, gin tasting, creative workshops and competitive challenges like Scalextric and penalty shootout simulators are 

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Communication covers a host of tactics:- 

• Managing email databases and sending out regular newsletters and updates

• Printed newsletters and brochures delivered by hand to occupiers

• Facebook, Instagram and LinkedIn for internal & external comms

• Websites with SEO & PPC plans

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We also create lettings brochures, program Linked In advertising and arrange on-site activations to demonstrate the space, as part of the acquisition strategy. 

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Get in touch to chat about your space and how we can bring it to life.