The floor tiles in a shopping centre are probably the least obvious place to start when it comes to engaging with shoppers of the future, but that’s exactly where intu Uxbridge started - using the past to spark a flame of interest with local children.
Take a floor full of ancient fossils, add a bunch of budding palaeontologists and a host of fun activities and what do you get?
Roar-some engagement levels and a unique project - 180 million years in the making - with dino-mite results. Key Lime devised and implemented the PR strategy for this activity with a 30% uplift in coverage value.