YOUR VISION
When we put together a marketing plan, we start with the vision.
What do you want to achieve?
What are your goals?
Who is your target audience?
Where are your potential customers?
Do you need to work on retaining existing customers?
From there, we put together a strategic plan which fits your vision.
Your marketing plan
SWOT, SMART, KPI - marketing is all about the acronyms! When we put together a plan, these all come into play...
SWOT analysis looks at your strengths and weaknesses, opportunities and threats, and are a great way to dial into what sets you apart as well as what challenges you have.
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From there, together with your vision, we can drill down to your objectives, which should always be SMART. Specific, Measured, Achievable, Realistic and Timed. Being clear on what you are actually going to do, when and how you'll know if it was effective is essential.
KPIs - Key Performance Indicators - are the measures set which represent success and will align back to your vision.
We have been putting these plans together for many years and can work together with you on the content, or bring a plan together for you from a discovery call if you're short on time!
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Share Your Marketing Goals with Us...
Key Lime PR & Marketing
Audit House, 151 High Street,
Billericay, CM12 9AB