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Cinema strategy


All activity for the year focussed on highlighting the cinema and integrating all operators into the plan to create a ripple effect across the scheme. Key Lime worked with the five main film distributors which delivered money can’t buy merchandise, authorised marketing collateral and access to exclusive events.


By understanding the market that the cinema operated within, Key Lime delivered PR to put Festival Leisure at the top of customer’s minds.


The campaign has delivered an unprecedented level of free editorial coverage - just over £750,000 AVE.


The highlight - working with Disney to deliver the largest ever gathering of Princesses to mark the release of Maleficent.


The campaign generated excitement, coverage in 30 publications and earned the centre a place in the Guinness Book of World Records.


“The single most impressive film-related event I have ever seen” Disney Marketing

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